{"id":255360,"date":"2022-08-12T17:29:38","date_gmt":"2022-08-12T17:29:38","guid":{"rendered":"https:\/\/www.webscale.com\/?p=255360"},"modified":"2023-12-29T15:43:15","modified_gmt":"2023-12-29T20:43:15","slug":"is-your-ecommerce-store-ready-for-cyber-week-2022","status":"publish","type":"post","link":"https:\/\/www.webscale.com\/blog\/is-your-ecommerce-store-ready-for-cyber-week-2022\/","title":{"rendered":"Is Your Ecommerce Store Ready for Cyber Week 2022?"},"content":{"rendered":"

Everyone has a view on what this year\u2019s Black Friday\/Cyber Monday will look like. Though more and more consumers have shopped early in the past few years due to inventory and supply chain issues, the main motivating factor driving early purchases this year will be inflation. At 8.5%, inflation in America is the highest it\u2019s been in more than 40 years, and recent<\/span> research<\/span><\/a> by Salesforce says 42% more shoppers worldwide and 37% more in the U.S. plan to start buying gifts earlier before prices rise even further.<\/span><\/p>\n

Cyber Week demand has also been spilling out into early November and late December mostly due to the rise in buy-online-pickup-in-store (BOPIS). Prepare your site to handle early and late demand but how do you ensure readiness? Ecommerce merchants have to understand how their web applications handle sudden surges in traffic. It\u2019s a well-known process called Application Load Testing, and at Webscale we call it \u201c<\/span>preparing for the best<\/span><\/i>.\u201d<\/span><\/p>\n

According to Kissmetrics, \u201c<\/span>47% of consumers expect websites to load in two seconds or less and 40% will abandon a page that takes three or more seconds.”<\/span><\/i> While the Webscale platform provides predictive auto-scaling, <\/span>there are numerous architecture and code dependencies that impact a site\u2019s ability to scale under significant load. Merchants must understand how their application will perform, ahead of time.\u00a0<\/span><\/p>\n