{"id":248535,"date":"2022-04-15T18:24:12","date_gmt":"2022-04-15T18:24:12","guid":{"rendered":"https:\/\/www.webscale.com\/?p=248464"},"modified":"2023-12-29T15:44:00","modified_gmt":"2023-12-29T20:44:00","slug":"content-driven-headless-commerce","status":"publish","type":"post","link":"https:\/\/www.webscale.com\/blog\/content-driven-headless-commerce\/","title":{"rendered":"Deliver Engaging Buying Experiences on Any Device With Headless Commerce"},"content":{"rendered":"

Andreas Knoor<\/span><\/a> is the Chief Product Officer of Crownpeak.
\n<\/span>This blog first appeared on the Crownpeak website.<\/a><\/span><\/em><\/p>\n

In September 2021, Crownpeak announced a strategic partnership with Webscale, which is now the<\/span> preferred cloud delivery engine<\/span><\/a> for Crownpeak customers. <\/span><\/p>\n

I sat down with<\/span> Sonal Puri<\/span><\/a>, CEO of Webscale, to discuss <\/span>how both companies are collaborating to bring Crownpeak\u2019s content-driven headless commerce solution, powered by Webscale\u2019s robust cloud delivery platform, to address the needs of ecommerce merchants for scale and flexibility to grow their business.<\/span><\/p>\n

Read on to<\/span><\/i> learn how headless ecommerce platforms give high-growth B2C and B2B companies the power to quickly innovate and compete for customer retention. Click <\/span><\/i>here<\/span><\/i><\/a> if you\u2019d like to watch the recorded session.<\/span><\/i><\/p>\n

In a mobile-first world, digital leads the way in commerce growth<\/b><\/p>\n

Andreas: <\/b>Let’s set the stage by talking about what we’re seeing broadly in the industry in terms of ecommerce. There\u2019s been tremendous growth, just over the last two years.<\/span><\/p>\n

Sonal: <\/b>And, alongside that, consumer habits have also evolved. Online commerce grew by about 14 percent in 2019 to 20 percent or more in 2021, and we expect it to continue growing at a rapid rate because of consumers\u2019 familiarity and experience with ecommerce. It’s such an effective way to get in front of new consumers, so we’re seeing a lot more spending in this space.<\/span><\/p>\n

Andreas: <\/b>We often think of the countries with large economies as driving this growth, but the shift to digital and ecommerce truly is a global phenomenon.<\/span><\/p>\n

Sonal: <\/b>It certainly is, and that\u2019s largely because of mobile commerce. In the developing world, you don’t often have broadband connections at home because of the lack of infrastructure. In these regions \u2013 as well as the rest of the world \u2013 mobile is seeing the biggest growth.<\/span><\/p>\n

Worldwide, mobile has grown by about 20 percent. That means the user experience on mobile is critical. Whether it’s content or speed of delivery, there’s a lot of focus on the mobile buyer now.<\/span><\/p>\n

Overall, half the world is online and shopping. And we want to encourage ease of consumption. We want these consumers to benefit from the technological advances that we see from some of the largest brands in the industry.<\/span><\/p>\n

\"Three<\/p>\n

Commerce in 2022 and beyond: Moving from customer acquisition to customer retention<\/b><\/p>\n

Andreas: <\/b>The emphasis \u2013 with companies of any size and for any type of product, such as B2B, B2C, and companies that provide infrastructure to larger brands \u2013 has shifted from making an upfront sale to customer retention.<\/span><\/p>\n

Sonal<\/b>: Three to four years ago there was a push around customer acquisition but businesses quickly realized that this leads to a \u201cleaky bucket,\u201d as customers are fickle, and, in large part, because brands are not well differentiated in commodity spaces. Consumer retention is becoming a more critical aspect for these brands and there are multiple ways to drive consumer retention:<\/span><\/p>\n