In this blog, we will focus on these use cases and how they can help every function in an enterprise. Top 15 use cases of RUM<\/strong> Yet, in some enterprises, even in many large Fortune 500 companies, most of the above do not exist. If RUM is to see wider adoption across the industry, a clear set of guidelines is needed. So, with that in mind, here is my simple 4-point framework, that I have put together based on a decade of working in the APM industry:<\/p>\n Webscale\u2019s approach to RUM<\/strong> Being one of the largest cloud platforms for modern ecommerce, we are responsible for the automation, continuous deployment, integration, auto-scaling, security and performance optimization, of all the ecommerce applications we manage. Providing visibility into the application health for our customers is an important part of what we do. Delivering on this commitment, our customers have access to their Web Access logs in the Webscale control panel that allows them to analyze the traffic in real-time, diagnosing performance problems or errors as shown in the images below: Example 1:<\/strong> In the snapshot below, the users were able to quickly detect any latency on the server side. While this is just the first version of our Real User Monitoring<\/a> solution, we are excited about the possibilities and potential this brings to our customers and community at large. Like to learn more about how Webscale is helping ecommerce merchants stay ahead with RUM? Reach out to us at info@webscale.com.<\/a> Enjoy your RUM!<\/p>\n","protected":false},"excerpt":{"rendered":" Real User Monitoring (RUM) is a passive monitoring methodology that captures all end user interactions with a website or application. While RUM has been widely used for over two decades now, it was mostly deployed by large enterprises only. However, the adoption of RUM skyrocketed after Google acquired Urchin, and rolled out Google Analytics which […]<\/p>\n","protected":false},"author":17,"featured_media":255739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","rank_math_lock_modified_date":false,"_aioseo_description":"","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_author_photo":"field_6513304084a08","_doc_url":"","_dp_original":"","_et_autogenerated_title":"","_et_body_layout_enabled":"","_et_body_layout_id":"","_et_builder_dynamic_assets_loading_attr_threshold":"2","_et_builder_module_features_cache":null,"_et_builder_version":"","_et_default":"","_et_enabled":"","_et_footer_layout_enabled":"","_et_footer_layout_id":"","_et_header_layout_enabled":"","_et_header_layout_id":"","_et_pb_ab_current_shortcode":"","_et_pb_ab_subjects":"","_et_pb_built_for_post_type":"","_et_pb_custom_css":"","_et_pb_enable_shortcode_tracking":"","_et_pb_excluded_global_options":"","_et_pb_first_image":"","_et_pb_gutter_width":"","_et_pb_module_type":"","_et_pb_page_layout":"et_no_sidebar","_et_pb_page_z_index":"","_et_pb_post_hide_nav":"default","_et_pb_row_layout":"","_et_pb_show_page_creation":"on","_et_pb_show_title":"on","_et_pb_side_nav":"off","_et_pb_static_css_file":"","_et_pb_truncate_post":"","_et_pb_truncate_post_date":"","_et_post_bg_color":"#ffffff","_et_post_bg_layout":"light","_et_template":[],"_et_theme_builder_marked_as_unused":"","_et_use_on":"","_gallery_link_target":"","_global_colors_info":"","_lh_copy_from_url-original_file":"","_version_history":"","_wp_old_date":[],"_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_conditional_logic":[],"_wpcode_conditional_logic_enabled":"","_wpcode_library_id":"","_wpcode_library_version":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[],"_wpmf_gallery_custom_image_link":"","ao_post_optimize":[],"author_photo":"255876","doc_url":"","et_enqueued_post_fonts":{"family":{"et-gf-lato":"Lato:100,100italic,300,300italic,regular,italic,700,700italic,900,900italic"},"subset":["latin","latin-ext"],"cache_key":"{\"gph\":0,\"divi\":\"4.24.1\",\"wp\":\"6.6.2\",\"enable_all_character_sets\":\"false\"}"},"rank_math_contentai_score":{"wordCount":"100","linkCount":"0","headingCount":"100","mediaCount":"62.22"},"rank_math_description":"While there are various use cases of RUM, the usage has been mostly limited to the marketing\/business teams in most organizations and in some cases, to developers.","rank_math_facebook_image":"","rank_math_facebook_image_id":"","rank_math_internal_links_processed":["1"],"rank_math_og_content_image":{"check":"ae21d58ca419b26ba68dfb38ec8fa923","images":[]},"rank_math_seo_score":"22","rank_math_title":"","version_history":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wpmf_filetype":"","wpmf_order":"","wpmf_size":"","_":"","_bj_lazy_load_skip_post":[],"_divi_filters_post_type":"","_et_dynamic_cached_attributes":{"sticky_position":["top"],"use_custom_gutter":["on"],"fullwidth":["off"],"button_icon":["$||divi||400"],"social_network":["facebook","twitter","linkedin","youtube","last_fm"],"header_2_font":"|800|||||||","header_2_font_size":"34px","header_2_text_align":"center","animation_intensity_slide":"10%","animation_duration":"800ms","animation_delay":"15ms","animation_intensity_zoom":"15%","animation_intensity_flip":"15%","animation_intensity_fold":"15%","animation_intensity_roll":"15%","animation_direction":"center","animation_style":"none","background_color_gradient_start":"rgba(255,255,255,0)","background_color_gradient_end":"#fafafa","custom_padding":"120px||0px||false|false","background_color_gradient_stops":"rgba(255,255,255,0) 0%|#fafafa 100%","custom_padding_last_edited":"on|desktop","custom_padding_tablet":"||30px||false|false","custom_padding_phone":"60px||||false|false"},"_et_dynamic_cached_shortcodes":["et_pb_post_content","et_pb_contact_field","et_pb_signup_custom_field","et_pb_social_media_follow_network","et_pb_section","et_pb_row","et_pb_column","et_pb_blog","et_pb_blurb","et_pb_button","et_pb_code","et_pb_contact_form","et_pb_post_nav","et_pb_post_title","et_pb_signup","et_pb_social_media_follow","et_pb_text"],"_et_pb_ab_bounce_rate_limit":"","_et_pb_ab_stats_refresh_interval":[],"_et_pb_content_area_background_color":"","_et_pb_dark_text_color":"","_et_pb_light_text_color":"","_et_pb_section_background_color":"","_job_location":"","_job_locations":"","_links_to":"","_links_to_target":"","_product_image_gallery":"","_schema_code":"","_synced_version":"","_wp_attachment_context":"","_wp_attachment_image_alt":[],"_wpie_source_url":"","_yoast_wpseo_content_score":"30","_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_metadesc":"While there are various use cases of RUM, the usage has been mostly limited to the marketing\/business teams in most organizations and in some cases, to developers.","_yoast_wpseo_opengraph-image":"","_yst_prominent_words_version":"1","inline_featured_image":["0","0","0"],"job_location":[],"job_locations":"","options":"","original-file":"","post_views_count":"5","rank_math_analytic_object_id":"1949","rank_math_canonical_url":"","rank_math_focus_keyword":[],"rank_math_news_sitemap_robots":"index","rank_math_primary_category":"0","rank_math_primary_ccategory":"","rank_math_primary_job_locations":"","rank_math_primary_partners_category":"","rank_math_primary_pr_category":"","rank_math_primary_press_release_year":"","rank_math_rich_snippet":"","rank_math_robots":["index"],"rank_math_schema_Article":[],"rank_math_schema_Organization":[],"rank_math_schema_VideoObject":[],"rank_math_shortcode_schema_s-23675683-fff5-4300-88fe-da8afc8b1bb9":"","rank_math_shortcode_schema_s-307bbc91-c6b1-41aa-950d-c50d435a949c":"","rank_math_shortcode_schema_s-63a052dbc0384":"","rank_math_shortcode_schema_s-63a052dbc039d":"","rank_math_shortcode_schema_s-63a052dbc03a6":"","rank_math_shortcode_schema_s-63a052dbc03aa":"","rank_math_shortcode_schema_s-63a052dbc03b5":"","rank_math_shortcode_schema_s-63a052dbc03ba":"","rank_math_shortcode_schema_s-63a052dbc03bd":"","rank_math_shortcode_schema_s-63b6dd7d53a96":"","rank_math_shortcode_schema_s-63b6dd7d53a9f":"","rank_math_shortcode_schema_s-63b6dd7d53aa2":"","rank_math_shortcode_schema_s-63b6dd7d53aa4":"","rank_math_shortcode_schema_s-63b6dd7d53aa7":"","rank_math_shortcode_schema_s-63b6dd7d53aa9":"","rank_math_shortcode_schema_s-63b6dd7d53aab":"","rank_math_shortcode_schema_s-63b6dd7d53aad":"","rank_math_shortcode_schema_s-63b6dd7d53aaf":"","rank_math_shortcode_schema_s-63c15fcf43311":"","rank_math_shortcode_schema_s-63c15fcf43322":"","rank_math_shortcode_schema_s-63c15fcf43325":"","rank_math_shortcode_schema_s-63c15fcf43327":"","rank_math_shortcode_schema_s-63c15fcf43329":"","rank_math_shortcode_schema_s-63c15fcf4332a":"","rank_math_shortcode_schema_s-63c15fcf4332c":"","rank_math_shortcode_schema_s-63c15fcf4332e":"","rank_math_shortcode_schema_s-63c15fcf43330":"","rank_math_shortcode_schema_s-63f52c5ed40bb":"","rank_math_shortcode_schema_s-6409f40a9b7d5":"","rank_math_shortcode_schema_s-64354a3892419":"","rank_math_shortcode_schema_s-6440158136148":"","rank_math_shortcode_schema_s-6446d2f9353ee":"","rank_math_shortcode_schema_s-6446d2f9353f3":"","rank_math_shortcode_schema_s-6447c0fe4673c":"","rank_math_shortcode_schema_s-64e4d743542d7":"","schema_code":"","smush-complete":"","smush-info":"","smush-stats":[],"synced_version":"","wpmf_remote_video_link":"","_exp":"","_inc":"","_mc4wp_settings":[],"_post-subtitle":"field_5bb39e15297d0","_pwh_dcfh_contact_email":"","_pwh_dcfh_contact_form_id":"","_pwh_dcfh_form_fields":"","_pwh_dcfh_ip_address":"","_pwh_dcfh_page_id":"","_pwh_dcfh_read_by":"","_pwh_dcfh_referer_url":"","_pwh_dcfh_user_agent":[],"_section1_col1":"","_section1_col2":"","_section1_col3":"","_section1_col4":"","_section2_col1":"","_section2_col2":"","_section2_col3":"","_section2_col4":"","_section2_col5":"","_section2_col6":"","_section3_col1":"","_section3_col2":"","_section3_col3":"","_section3_col4":"","_section3_col5":"","_section3_col6":"","_section4_col1":"","_section4_col2":"","_section4_col3":"","_section4_col4":"","_section4_col5":"","_section4_col6":"","_section5_col1":"","_section5_col2":"","_section5_col3":"","_section5_col4":"","_section5_col5":"","_section5_col6":"","_section6_col1":"","_section6_col2":"","_section6_col3":"","_section6_col4":"","_section6_col5":"","_section6_col6":"","_select_author":"","_test":"","_wp_attachment_backup_sizes":[],"_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_focuskw":[],"_yoast_wpseo_focuskw_text_input":[],"_yoast_wpseo_linkdex":[],"_yoast_wpseo_meta-robots-nofollow":[],"_yoast_wpseo_meta-robots-noindex":[],"_yoast_wpseo_primary_category":[""],"_yoast_wpseo_title":[],"_yoast_wpseo_wordproof_timestamp":"","exp":"","inc":"","post-subtitle":[""],"rank_math_schema_BlogPosting":[],"section1_col1":"","section1_col2":"","section1_col3":"","section1_col4":"","section2_col1":"","section2_col2":"","section2_col3":"","section2_col4":"","section2_col5":"","section2_col6":"","section3_col1":"","section3_col2":"","section3_col3":"","section3_col4":"","section3_col5":"","section3_col6":"","section4_col1":"","section4_col2":"","section4_col3":"","section4_col4":"","section4_col5":"","section4_col6":"","section5_col1":"","section5_col2":"","section5_col3":"","section5_col4":"","section5_col5":"","section5_col6":"","section6_col1":"","section6_col2":"","section6_col3":"","section6_col4":"","section6_col5":"","section6_col6":"","select_author":"","test":"","footnotes":""},"categories":[34,1,10],"tags":[],"class_list":["post-19749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-blog","category-performance"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts\/19749"}],"collection":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/comments?post=19749"}],"version-history":[{"count":0,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts\/19749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/media\/255739"}],"wp:attachment":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/media?parent=19749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/categories?post=19749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/tags?post=19749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.webscale.com\/wp-content\/uploads\/2021\/07\/rum-use-case-table-1.webp\")
Yes, I know, there\u2019s a lot in this table, but the real world adoption of RUM is similarly messy. Why?<\/p>\n\n
\n
![\"\"](\"https:\/\/www.webscale.com\/wp-content\/uploads\/2021\/07\/example-1-rum.webp\")
Example 2:<\/strong> In the snapshot below, the users are able to quickly detect which requests were being rejected when the latency on the server side increased. ![\"\"](\"https:\/\/www.webscale.com\/wp-content\/uploads\/2021\/07\/example-2-rum.webp\")
This ability to detect and diagnose any issues at the origin is powerful. With Core Web Vitals (CWV) now fully deployed, optimizing these metrics is critical for our customers. So, to help them better manage and optimize their CWV, we rolled out Real User Monitoring (RUM) – we actually went deeper on this in a recent blog<\/a>. This is unique because our customers are now able to understand user experience, optimize CWV and measure the improvements, and also correlate their end users’ experience with their web access logs. All of this through a single pane of glass, as shown below: ![\"\"](\"https:\/\/www.webscale.com\/wp-content\/uploads\/2021\/07\/lcp-exapmle-2-rum.webp\")
Webscale customers are now able to:<\/p>\n\n