{"id":16654,"date":"2020-10-01T13:20:16","date_gmt":"2020-10-01T13:20:16","guid":{"rendered":"https:\/\/www.webscale.com\/?post_type=blog&p=16654"},"modified":"2023-12-29T16:05:32","modified_gmt":"2023-12-29T21:05:32","slug":"storefront-battle-ready-black-friday-2020","status":"publish","type":"post","link":"https:\/\/www.webscale.com\/blog\/storefront-battle-ready-black-friday-2020\/","title":{"rendered":"Is Your Storefront Battle-Ready for Black Friday 2020?"},"content":{"rendered":"

Everyone has an opinion on what this year\u2019s Black Friday\/Cyber Monday will look like. We shared a blog back in August that looked at what some of the biggest retailers are doing in preparation<\/span><\/a>, but while the level of consumer spending will remain in question until it\u2019s all said and done, the one undisputed fact is that ecommerce will play a huge role.<\/p>\n

Consumers flocked online when the COVID-19 pandemic hit, causing a decade\u2019s worth of growth in online sales in just a few months<\/span><\/a>. That means even more consumers will be shopping online when it comes to this year\u2019s seasonal sales. So, the big question for many merchants is \u201cam I ready?\u201d<\/p>\n

Most will say yes, but how do you really know? To truly answer that question, merchants need to understand how their ecommerce application handles sudden, dramatically increased surges in traffic. It\u2019s a well known process called Load Testing, and at Webscale we like to think of it as \u201cpreparing for the best.\u201d<\/p>\n

Research shows that online consumers go elsewhere if they deem a site too slow (taking more than 3 seconds to load) or if they experience availability issues, such as a failing checkout. While the Webscale platform provides multiple caching layers, and proactively auto-scales application servers, there are numerous architecture and code dependencies that impact a site\u2019s ability to scale under significant load. It is therefore of critical importance to understand:<\/p>\n