{"id":11349,"date":"2019-09-30T04:30:28","date_gmt":"2019-09-30T04:30:28","guid":{"rendered":"https:\/\/www.webscale.com\/?post_type=blog&p=11349"},"modified":"2023-12-29T08:15:45","modified_gmt":"2023-12-29T13:15:45","slug":"case-study-skate-one-skated-site-uptime-performance-support-wins-webscale","status":"publish","type":"post","link":"https:\/\/www.webscale.com\/blog\/case-study-skate-one-skated-site-uptime-performance-support-wins-webscale\/","title":{"rendered":"[Case Study] How Skate One Skated to Site Uptime, Performance, and Support Wins with Webscale"},"content":{"rendered":"

Since 1976, Skate One has manufactured and distributed high-performance skateboard decks, wheels, bearings, trucks, hardware, clothing, and accessories. They serve both amateur skaters and world-class professionals.<\/p>\n

As a direct-to-consumer brand, Skate One\u2019s website (and Magento storefront) sits at the center of their brand and business and, as such, needs to be available 24×7.<\/p>\n

The Server Load Gamble<\/h3>\n

Skate One\u2019s website was previously hosted in a bare metal database server, along with virtual web servers and a load balancer. The infrastructure didn\u2019t auto-scale in any way, so the team had to manually scale the site when extra capacity was needed, and that meant making a call and raising a support ticket.<\/p>\n

When Skate One releases new videos or launches a new skateboard deck, their website traffic spikes for anywhere from a few hours to several days. \u201cWe were always gambling that we\u2019d be able to handle whatever traffic was thrown at us,\u201d said Jesse Thomas, E-Commerce Group Manager and Web Developer, Skate One.<\/p>\n

The Skate One team were spinning up separate hosting environments just to make sure their site could handle the load which, in turn, led to inflated costs as they would inevitably end up overspending for unused capacity.<\/p>\n

Skate One required an infrastructure that could automatically scale to cater to huge, unpredictable traffic spikes caused by marketing promotions, new launches and releases. They wanted to ensure 100% uptime for their online storefront, so customers would not experience either slow page load times or service disruptions.<\/p>\n

Delivering 100% Uptime and Faster Site Performance with Automation<\/h3>\n

Webscale provides Skate One with a stable, secure, and rapidly scalable infrastructure in the cloud, without the overhead of designing, implementing, and managing it. Webscale also offers unlimited, real-time, and predictive auto-scaling, capable of forecasting traffic surges, scaling ahead of demand, and ensuring 100% uptime, without any manual intervention. Webscale ensures Skate One\u2019s hosting infrastructure is always right-sized, so they never need to overpay for unused capacity.<\/p>\n

In order to enhance site performance, Webscale\u2019s SaaS-based platform optimizes content and image assets automatically so the Skate One team don\u2019t have to invest the time to do them individually. \u201cSince switching to Webscale, our site has been running much faster and we\u2019ve had zero downtime,\u201d said Jesse.<\/p>\n

A True Extension to their Team<\/h3>\n

Webscale\u2019s 24×7 proactive support specialists augment our customer\u2019s own teams, providing infrastructure support as well as recommending optimizations for the chosen e-commerce platform. \u201cOne of the reasons we went with Webscale was for the support. They even made suggestions on changes to Magento – they can handle anything. It’s like having a couple extra team members,\u201d said Jesse.<\/p>\n

With its experience of managing 1000+ storefronts across many different digital commerce platforms, and with more than 30 accreditations and certifications across Amazon Web Services (AWS), Google Cloud Platform (CGP), and Microsoft Azure, Webscale provides Skate One with peace of mind, when they need it most.<\/p>\n

\u201cI can go on vacation and not have to worry about answering my phone at 2:00 am.\u201d<\/p>\n

Hear Skate One\u2019s story, in their own words:<\/p>\n

<\/div>\n

If you would like us to help you achieve similar results for your online storefront, drop us a note at sales@webscale.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Since 1976, Skate One has manufactured and distributed high-performance skateboard decks, wheels, bearings, trucks, hardware, clothing, and accessories. They serve both amateur skaters and world-class professionals. As a direct-to-consumer brand, Skate One\u2019s website (and Magento storefront) sits at the center of their brand and business and, as such, needs to be available 24×7. The Server […]<\/p>\n","protected":false},"author":5,"featured_media":256130,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","rank_math_lock_modified_date":false,"_aioseo_description":"","_aioseo_keywords":"","_aioseo_og_article_section":"","_aioseo_og_article_tags":"","_aioseo_og_description":"","_aioseo_og_title":"","_aioseo_title":"","_aioseo_twitter_description":"","_aioseo_twitter_title":"","_author_photo":"field_6513304084a08","_doc_url":"","_dp_original":"","_et_autogenerated_title":"","_et_body_layout_enabled":"","_et_body_layout_id":"","_et_builder_dynamic_assets_loading_attr_threshold":"2","_et_builder_module_features_cache":null,"_et_builder_version":"","_et_default":"","_et_enabled":"","_et_footer_layout_enabled":"","_et_footer_layout_id":"","_et_header_layout_enabled":"","_et_header_layout_id":"","_et_pb_ab_current_shortcode":"","_et_pb_ab_subjects":"","_et_pb_built_for_post_type":"","_et_pb_custom_css":"","_et_pb_enable_shortcode_tracking":"","_et_pb_excluded_global_options":"","_et_pb_first_image":"","_et_pb_gutter_width":"","_et_pb_module_type":"","_et_pb_page_layout":"et_right_sidebar","_et_pb_page_z_index":"","_et_pb_post_hide_nav":"default","_et_pb_row_layout":"","_et_pb_show_page_creation":"","_et_pb_show_title":"on","_et_pb_side_nav":"off","_et_pb_static_css_file":"","_et_pb_truncate_post":"","_et_pb_truncate_post_date":"","_et_post_bg_color":"#ffffff","_et_post_bg_layout":"light","_et_template":[],"_et_theme_builder_marked_as_unused":"","_et_use_on":"","_gallery_link_target":"","_global_colors_info":"","_lh_copy_from_url-original_file":"","_version_history":"","_wp_old_date":[],"_wpcode_auto_insert":"","_wpcode_auto_insert_number":"","_wpcode_conditional_logic":[],"_wpcode_conditional_logic_enabled":"","_wpcode_library_id":"","_wpcode_library_version":"","_wpcode_location_extra":"","_wpcode_note":"","_wpcode_priority":"","_wpcode_shortcode_attributes":[],"_wpmf_gallery_custom_image_link":"","ao_post_optimize":[],"author_photo":"255878","doc_url":"","et_enqueued_post_fonts":{"family":{"et-gf-lato":"Lato:100,100italic,300,300italic,regular,italic,700,700italic,900,900italic"},"subset":["latin","latin-ext"],"cache_key":"{\"gph\":0,\"divi\":\"4.24.1\",\"wp\":\"6.6.2\",\"enable_all_character_sets\":\"false\"}"},"rank_math_contentai_score":{"wordCount":"100","linkCount":"0","headingCount":"100","mediaCount":"62.22"},"rank_math_description":"As a direct-to-consumer brand, Skate One\u2019s website (and Magento storefront) sits at the center of their brand and business and, as such, needs to be available 24\u00d77. Read this blog to learn how Skate One skated to site uptime, performance, and support wins with Webscale.","rank_math_facebook_image":"","rank_math_facebook_image_id":"","rank_math_internal_links_processed":["1"],"rank_math_og_content_image":[],"rank_math_seo_score":"7","rank_math_title":"","version_history":"","wp-smpro-smush-data":[],"wp-smush-animated":"","wpmf_filetype":"","wpmf_order":"","wpmf_size":"","_":"","_bj_lazy_load_skip_post":[],"_divi_filters_post_type":"","_et_dynamic_cached_attributes":{"sticky_position":["top"],"use_custom_gutter":["on"],"fullwidth":["off"],"button_icon":["$||divi||400"],"social_network":["facebook","twitter","linkedin","youtube","last_fm"],"header_2_font":"|800|||||||","header_2_font_size":"34px","header_2_text_align":"center","animation_intensity_slide":"10%","animation_duration":"800ms","animation_delay":"15ms","animation_intensity_zoom":"15%","animation_intensity_flip":"15%","animation_intensity_fold":"15%","animation_intensity_roll":"15%","animation_direction":"center","animation_style":"none","background_color_gradient_start":"rgba(255,255,255,0)","background_color_gradient_end":"#fafafa","custom_padding":"120px||0px||false|false","background_color_gradient_stops":"rgba(255,255,255,0) 0%|#fafafa 100%","custom_padding_last_edited":"on|desktop","custom_padding_tablet":"||30px||false|false","custom_padding_phone":"60px||||false|false"},"_et_dynamic_cached_shortcodes":["et_pb_post_content","et_pb_contact_field","et_pb_signup_custom_field","et_pb_social_media_follow_network","et_pb_section","et_pb_row","et_pb_column","et_pb_blog","et_pb_blurb","et_pb_button","et_pb_code","et_pb_contact_form","et_pb_post_nav","et_pb_post_title","et_pb_signup","et_pb_social_media_follow","et_pb_text"],"_et_pb_ab_bounce_rate_limit":"","_et_pb_ab_stats_refresh_interval":[],"_et_pb_content_area_background_color":"","_et_pb_dark_text_color":"","_et_pb_light_text_color":"","_et_pb_section_background_color":"","_job_location":"","_job_locations":"","_links_to":"","_links_to_target":"","_product_image_gallery":"","_schema_code":"","_synced_version":"","_wp_attachment_context":"","_wp_attachment_image_alt":[],"_wpie_source_url":"","_yoast_wpseo_content_score":"30","_yoast_wpseo_focuskeywords":"[]","_yoast_wpseo_metadesc":"As a direct-to-consumer brand, Skate One\u2019s website (and Magento storefront) sits at the center of their brand and business and, as such, needs to be available 24\u00d77. Read this blog to learn how Skate One skated to site uptime, performance, and support wins with Webscale.","_yoast_wpseo_opengraph-image":"","_yst_prominent_words_version":"1","inline_featured_image":["0","0","0","0"],"job_location":[],"job_locations":"","options":"","original-file":"","post_views_count":"3","rank_math_analytic_object_id":"2020","rank_math_canonical_url":"","rank_math_focus_keyword":[],"rank_math_news_sitemap_robots":"index","rank_math_primary_category":"0","rank_math_primary_ccategory":"","rank_math_primary_job_locations":"","rank_math_primary_partners_category":"","rank_math_primary_pr_category":"","rank_math_primary_press_release_year":"","rank_math_rich_snippet":"","rank_math_robots":["index"],"rank_math_schema_Article":[],"rank_math_schema_Organization":[],"rank_math_schema_VideoObject":[],"rank_math_shortcode_schema_s-23675683-fff5-4300-88fe-da8afc8b1bb9":"","rank_math_shortcode_schema_s-307bbc91-c6b1-41aa-950d-c50d435a949c":"","rank_math_shortcode_schema_s-63a052dbc0384":"","rank_math_shortcode_schema_s-63a052dbc039d":"","rank_math_shortcode_schema_s-63a052dbc03a6":"","rank_math_shortcode_schema_s-63a052dbc03aa":"","rank_math_shortcode_schema_s-63a052dbc03b5":"","rank_math_shortcode_schema_s-63a052dbc03ba":"","rank_math_shortcode_schema_s-63a052dbc03bd":"","rank_math_shortcode_schema_s-63b6dd7d53a96":"","rank_math_shortcode_schema_s-63b6dd7d53a9f":"","rank_math_shortcode_schema_s-63b6dd7d53aa2":"","rank_math_shortcode_schema_s-63b6dd7d53aa4":"","rank_math_shortcode_schema_s-63b6dd7d53aa7":"","rank_math_shortcode_schema_s-63b6dd7d53aa9":"","rank_math_shortcode_schema_s-63b6dd7d53aab":"","rank_math_shortcode_schema_s-63b6dd7d53aad":"","rank_math_shortcode_schema_s-63b6dd7d53aaf":"","rank_math_shortcode_schema_s-63c15fcf43311":"","rank_math_shortcode_schema_s-63c15fcf43322":"","rank_math_shortcode_schema_s-63c15fcf43325":"","rank_math_shortcode_schema_s-63c15fcf43327":"","rank_math_shortcode_schema_s-63c15fcf43329":"","rank_math_shortcode_schema_s-63c15fcf4332a":"","rank_math_shortcode_schema_s-63c15fcf4332c":"","rank_math_shortcode_schema_s-63c15fcf4332e":"","rank_math_shortcode_schema_s-63c15fcf43330":"","rank_math_shortcode_schema_s-63f52c5ed40bb":"","rank_math_shortcode_schema_s-6409f40a9b7d5":"","rank_math_shortcode_schema_s-64354a3892419":"","rank_math_shortcode_schema_s-6440158136148":"","rank_math_shortcode_schema_s-6446d2f9353ee":"","rank_math_shortcode_schema_s-6446d2f9353f3":"","rank_math_shortcode_schema_s-6447c0fe4673c":"","rank_math_shortcode_schema_s-64e4d743542d7":"","schema_code":"","smush-complete":"","smush-info":"","smush-stats":[],"synced_version":"","wpmf_remote_video_link":"","_exp":"","_inc":"","_mc4wp_settings":[],"_post-subtitle":"field_5bb39e15297d0","_pwh_dcfh_contact_email":"","_pwh_dcfh_contact_form_id":"","_pwh_dcfh_form_fields":"","_pwh_dcfh_ip_address":"","_pwh_dcfh_page_id":"","_pwh_dcfh_read_by":"","_pwh_dcfh_referer_url":"","_pwh_dcfh_user_agent":[],"_section1_col1":"","_section1_col2":"","_section1_col3":"","_section1_col4":"","_section2_col1":"","_section2_col2":"","_section2_col3":"","_section2_col4":"","_section2_col5":"","_section2_col6":"","_section3_col1":"","_section3_col2":"","_section3_col3":"","_section3_col4":"","_section3_col5":"","_section3_col6":"","_section4_col1":"","_section4_col2":"","_section4_col3":"","_section4_col4":"","_section4_col5":"","_section4_col6":"","_section5_col1":"","_section5_col2":"","_section5_col3":"","_section5_col4":"","_section5_col5":"","_section5_col6":"","_section6_col1":"","_section6_col2":"","_section6_col3":"","_section6_col4":"","_section6_col5":"","_section6_col6":"","_select_author":"","_test":"","_wp_attachment_backup_sizes":[],"_yoast_wpseo_estimated-reading-time-minutes":[],"_yoast_wpseo_focuskw":[],"_yoast_wpseo_focuskw_text_input":[],"_yoast_wpseo_linkdex":[],"_yoast_wpseo_meta-robots-nofollow":[],"_yoast_wpseo_meta-robots-noindex":[],"_yoast_wpseo_primary_category":["",""],"_yoast_wpseo_title":[],"_yoast_wpseo_wordproof_timestamp":"","exp":"","inc":"","post-subtitle":["",""],"rank_math_schema_BlogPosting":[],"section1_col1":"","section1_col2":"","section1_col3":"","section1_col4":"","section2_col1":"","section2_col2":"","section2_col3":"","section2_col4":"","section2_col5":"","section2_col6":"","section3_col1":"","section3_col2":"","section3_col3":"","section3_col4":"","section3_col5":"","section3_col6":"","section4_col1":"","section4_col2":"","section4_col3":"","section4_col4":"","section4_col5":"","section4_col6":"","section5_col1":"","section5_col2":"","section5_col3":"","section5_col4":"","section5_col5":"","section5_col6":"","section6_col1":"","section6_col2":"","section6_col3":"","section6_col4":"","section6_col5":"","section6_col6":"","select_author":"","test":"","footnotes":""},"categories":[1,30],"tags":[],"class_list":["post-11349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-customer-case-study"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts\/11349"}],"collection":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/comments?post=11349"}],"version-history":[{"count":0,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/posts\/11349\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/media\/256130"}],"wp:attachment":[{"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/media?parent=11349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/categories?post=11349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webscale.com\/wp-json\/wp\/v2\/tags?post=11349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}